Key Highlights
Master Core Business Skills
Master the core skills that power business success.
Live & Self-Paced Classes
Led by U.S. faculty and global industry mentors
Career Services Support
Resume building, mock interviews, and global job referrals
Earn a U.S. Degree Online
From Florida Coastal University - with global recognition
Capstone Projects & Real Business Simulations
Experience business mastery through capstone projects and real-world simulations.
About BSBA - Marketing Program
The Bachelor of Science in Business Administration (BSBA) – Marketing at Florida Coastal University is an industry‐relevant program designed to develop future-ready marketing professionals. It blends core business knowledge with hands-on learning to prepare learners for today’s fast-changing business environment.
Focused on strategic thinking, consumer behavior, and brand-building expertise, the Marketing specialization equips learners to research markets, create impactful campaigns, and drive business growth across diverse industries. Graduates are prepared to lead in brand management, digital marketing, market research, and entrepreneurial ventures with confidence and integrity.
What will this BSBA - Marketing program offer?
The Bachelor of Science in Business Administration (BSBA) – Marketing program is structured as a 120-credit hour fully online degree that balances general education, core business knowledge, and advanced specialization. It is designed to foster a multidimensional understanding of the business world, from economic fundamentals and legal frameworks to digital innovation and global market dynamics. Learners gain valuable exposure to real-world business scenarios through simulations, capstone projects, and interactive coursework-all delivered via a flexible, learner-centered online platform.
The program includes:
30 credit hours of general education
60 credit hours of core business courses
24 credit hours in Marketing specialization
6 credit hours of capstone project work
Why Choose BSBA - Marketing program?
Focused on real-world marketing skills like market research, brand strategy, and campaign planning
Combines core business knowledge with hands-on marketing training
Includes simulations and capstone projects for practical learning
Prepares you for data-driven roles in advertising, digital marketing, and brand strategy
Builds leadership, decision-making, and analytical capabilities tailored to the marketing sector
What are the Program Learning Outcomes (PLOs)?
Graduates of the BSBA Finance program will be able to:
Demonstrate foundational knowledge of core business disciplines, including management, marketing, finance, economics, and operations.
Apply analytical and critical thinking skills to solve business problems and make strategic decisions.
Utilize quantitative and qualitative tools to interpret data and support business analysis and planning.
Communicate effectively in professional business environments through written, verbal, and digital formats.
Demonstrate leadership and team collaboration skills to manage projects and drive organizational goals.
Evaluate ethical, legal, and global factors affecting business operations and decisions.
Use digital technologies and business software to enhance productivity, manage operations, and support decision-making.
Apply knowledge from Marketing specialization to solve real-world business challenges.
Program Snapshot
- Mode: Fully Online (Worldwide Learning Access)
- Study Your Way: Full-Time | Part-Time
- Application Deadline: Rolling Admissions - Apply Anytime
- Classes: Live/Synchronous + Asynchronous
- Level: Bachelor’s
- Credits: 120
- Tuition per Credit Hour: USD 315
Program Snapshot
- Total Estimated Tuition: USD 37,800
- Enrollment Intakes: September, January, May
Scholarships:
- Institutional scholarships (merit-based and need-based)
- Deferred tuition payment plans
- Partner-sponsored aid for eligible countries
Meet the Academic Coaches
Delivered by seasoned U.S. professors, global business leaders, and faculty with decades of academic and corporate experience in:
Dr. Nathan Washington, a retired U.S. Army officer, empowers MBA learners through diagnostic coaching and leadership training. With roles at DAU and FAA, he helps bridge personal growth and professional excellence through education.
Dr. Nathan Washington, a retired U.S. Army officer, empowers MBA learners through diagnostic coaching and leadership training. With roles at DAU and FAA, he helps bridge personal growth and professional excellence through education.
Dr. Brenda Jack, a legal and HR expert with a Ph.D. in Leadership, is a former Crown Counsel and legislative drafter. She inspires change through education, combining legal precision with advocacy and a passion for justice and empowerment.
Dr. Brenda Jack, a legal and HR expert with a Ph.D. in Leadership, is a former Crown Counsel and legislative drafter. She inspires change through education, combining legal precision with advocacy and a passion for justice and empowerment.
Dr. Jennifer Trout holds a DBA and MBA in Business and Marketing. She’s certified in HR, Agile, DEI, and AI, and combines her academic expertise with real-world leadership, research in emotional intelligence, and strategic foresight.
Dr. Jennifer Trout holds a DBA and MBA in Business and Marketing. She’s certified in HR, Agile, DEI, and AI, and combines her academic expertise with real-world leadership, research in emotional intelligence, and strategic foresight.
Dr. Caseylyn Allen, Ph.D. in I/O Psychology, is an award-winning educator and DEI consultant with 10+ years of experience. She teaches across top LMS platforms, mentors faculty, and researches emotional intelligence and LGBTQ career success.
Dr. Caseylyn Allen, Ph.D. in I/O Psychology, is an award-winning educator and DEI consultant with 10+ years of experience. She teaches across top LMS platforms, mentors faculty, and researches emotional intelligence and LGBTQ career success.
BSBA - Marketing Course Curriculum Structure
Curriculum (Course Categories and Credits)
- General Education: (10*3=30 Credits)
- Core Business Courses: (20*3=60 Credits)
- Marketing Specialization: (8*3=24 Credits)
- Capstone Projects: (6 Credits)
Why Florida Coastal University?
Provisionally by the Commission for Independent Education (CIE), Florida
Designed for ambitious professionals, without financial burden
Learn at your own pace from anywhere in the world
Built for practical impact and career transformation
Connect with peers, alumni, and faculty across industries
BSBA- Marketing Projects
Business Simulations
Marketing Plans
Financial Modelling
Capstone Project
Career Pathways
Graduates of the Bachelor of Science in Business Administration (BSBA) – Marketing program are equipped with interdisciplinary knowledge and industry-aligned skills that prepare them for a wide range of career opportunities across business domains. Learners can pursue the following roles:
- Marketing and Brand Manager
- Digital Marketing Specialist
- Market Research Analyst
- Advertising and Promotions Coordinator
- Social Media Marketing Strategist
Skills You’ll Master
Business Strategy
Global marketing strategy
Digital Marketing
Marketing performance analytics
Strategic marketing planning
Innovation & Design Thinking
Consumer behavior analysis
Brand positioning
BSBA - Marketing Tools Covered
FAQs
Q1: How will I receive my Degree?
A: You will receive a digitally verifiable official transcript and U.S. Bachelor’s Degree via secured mail and online portal.
Q2: Are there live classes?
A: Yes, a mix of live (synchronous) sessions and recorded modules ensures flexibility and engagement.
Q3: Can international learners apply?
A: Yes! The program is fully online and accessible globally with 24/7 support.
Q4: Will I get job placement assistance?
A: Absolutely! We provide interview preparation, resume building, and referrals through our hiring partners.
Apply Now
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