Key Highlights
Study Your Way: Full-Time | Part-Time
100% Online (Synchronous + Asynchronous)
1:1 Dissertation Mentorship
Practitioner-Based Curriculum
Industry-Aligned Specializations
Dissertation with Direct Industry Relevance
Curriculum Grounded in Real-World Leadership Challenges
Global Access + Flexible Scheduling
About DBA - Marketing Program
The Doctor of Business Administration (DBA) – Marketing at Florida Coastal University is a 60-credit, fully online terminal, research-driven program designed to develop senior executives, thought leaders, and scholars who can bridge advanced research with real-world business practices. It blends rigorous academic research with applied problem-solving to prepare professionals for today’s complex, global business challenges.
Introduction
The Doctorate of Business Administration (DBA) – Marketing at Florida Coastal University, is a 60-credit, 100% online, practice-based terminal degree program designed for seasoned professionals, entrepreneurs, consultants, and C-suite executives seeking to create measurable impact through research-driven leadership.
Why Choose DBA - Marketing program?
- Applied Business Research Focus
- 100% Online for Working Executives
- Research Mentorship & Faculty Support
- Dissertation Aligned with Professional Goals
- High-Impact Curriculum with Practical ROI
What are the Program Learning Outcomes (PLOs)?
Graduates of the DBA – Marketing program will be able to:
- Conduct original, applied research that addresses critical industry issues
- Integrate business theory with practice to drive strategic innovation
- Communicate complex concepts to academic, executive, and practitioner audiences
- Lead transformational change across organizations
- Demonstrate ethical leadership and data-informed decision-making
- Design business models or frameworks that impact public policy, corporate strategy, or social good
- Publish or present findings through academic and professional platforms
Program Snapshot
- Mode: Fully Online (Global Access)
- Study Your Way: Full-Time | Part-Time
- Application Deadline: Rolling Admissions - Apply Anytime
- Classes: Live/Synchronous + Asynchronous
- Credits: 60 Credit Hours
- Tuition per Credit Hour: USD 540
Program Snapshot
- Total Estimated Tuition: USD 19,440
- Enrollment Intakes: September, January, May
- Capstone Project: 3 Credits – Real-world problem-solving
- Financial Aid Options: Merit scholarships, installment plans, employer support
Meet the Academic Coaches
Dr. Nathan Washington, a retired U.S. Army officer, empowers MBA learners through diagnostic coaching and leadership training. With roles at DAU and FAA, he helps bridge personal growth and professional excellence through education.
Dr. Nathan Washington, a retired U.S. Army officer, empowers MBA learners through diagnostic coaching and leadership training. With roles at DAU and FAA, he helps bridge personal growth and professional excellence through education.
Dr. Brenda Jack, a legal and HR expert with a Ph.D. in Leadership, is a former Crown Counsel and legislative drafter. She inspires change through education, combining legal precision with advocacy and a passion for justice and empowerment.
Dr. Brenda Jack, a legal and HR expert with a Ph.D. in Leadership, is a former Crown Counsel and legislative drafter. She inspires change through education, combining legal precision with advocacy and a passion for justice and empowerment.
Dr. Jennifer Trout holds a DBA and MBA in Business and Marketing. She’s certified in HR, Agile, DEI, and AI, and combines her academic expertise with real-world leadership, research in emotional intelligence, and strategic foresight.
Dr. Jennifer Trout holds a DBA and MBA in Business and Marketing. She’s certified in HR, Agile, DEI, and AI, and combines her academic expertise with real-world leadership, research in emotional intelligence, and strategic foresight.
Dr. Caseylyn Allen, Ph.D. in I/O Psychology, is an award-winning educator and DEI consultant with 10+ years of experience. She teaches across top LMS platforms, mentors faculty, and researches emotional intelligence and LGBTQ career success.
Dr. Caseylyn Allen, Ph.D. in I/O Psychology, is an award-winning educator and DEI consultant with 10+ years of experience. She teaches across top LMS platforms, mentors faculty, and researches emotional intelligence and LGBTQ career success.
DBA - Marketing Course Curriculum Structure
Curriculum Structure
- Core Courses: 30 Credits
- Specialization Courses: 18 Credits
- Dissertation Research: 12 Credits
- Total: 60 Credits
Research & Dissertation
- Proposal Development: Learners define the research problem and present a detailed plan
- Seminar Series: Peer review, faculty feedback, and iterative development
- Dissertation: Solve a real-world business problem through a robust research process
- Publication: Learners are encouraged to publish their dissertation in academic or practitioner journals
Why Florida Coastal University?
Provisionally by the Commission for Independent Education (CIE), Florida
Designed for ambitious professionals, without financial burden
Learn at your own pace from anywhere in the world
Built for practical impact and career transformation
Connect with peers, alumni, and faculty across industries
Career Pathways
Graduates of the Doctor of Business Administration (DBA) –
Marketing program are equipped with advanced research expertise
and strategic marketing leadership capabilities that open doors to
senior roles across global corporations, consulting firms,
brand-driven industries, and academia. Depending on their career
goals, DBA – Marketing graduates can pursue the following roles:
• Chief Marketing Officer (CMO) / C-Suite Marketing Executive
• Senior Brand Strategy or Marketing Analytics Consultant
• Business School Faculty or Academic Researcher in Marketing
• Corporate Policy and Marketing Strategy Advisor
• Director of Consumer Insights, Digital Strategy, or Global Brand
Management
Skills You’ll Master
Strategic Management
Financial & Data Analysis
Digital Marketing & Branding
Project Leadership & Innovation
Technology Integration
Data-Driven Institutional Leadership
Research & Technical Communication
Innovation & Design Thinking
DBA - Marketing Tools Covered
FAQs
Q1: Can I publish my research?
- Yes! Learners are encouraged to present at conferences and publish in academic or professional journals.
Q2: Will I need to take the GRE or GMAT?
- No. Standardized tests are optional and not required for admission.
Q3: Can I complete this while working full-time?
- Absolutely. The program is designed for working professionals and executives.
Q4: What kind of support will I receive for my dissertation?
- You’ll be matched with a mentor and receive seminar-based guidance throughout the dissertation phase.
Apply Now
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